Google Wants to Use Your Data to Make You a Dress
Google’s Pixel is pretty stylish and its Daydream View VR headset looks vaguely like an article of clothing, so it’s only natural that the search giant plans to (indirectly) make custom-designed dresses.
A week’s worth of data from Google’s Snapshot API, which tracks your physical activity, location, and even the weather around you will be fed into an app from fashion label Ivy Revel. The result will be a dress that translates your life into a one-of-a-kind design, the so-called “data dress.”
The Snapshot API uses an Android mobile device or smartwatch to capture several parameters of daily life: your physical movement (walking, running, driving, etc…), nearby Google beacons, whether or not your headphones are plugged in, and your location and its current weather.
Stitching a week’s worth of that data together can tell Ivy Revel a lot about what sort of fashion cues you might like for your next dress. For instance: do you eat at formal restaurants or do you frequent pizza joints? Do you live in a warm climate? Do you commute on the train or in a car?
“After the course of a week, the user’s context signals are passed through an algorithm that creates a digitally tailored dress design for the user to purchase,” Google explains in a blog post. For now, Ivy Revel is the only designer to participate, although Google hopes to interest other fashion labels in data from the Snapshot API.
If you’re interested and don’t mind the privacy implications of letting a fashion designer track your whereabouts for seven days, you can register for a chance to download a beta version of the Snapshot app, which will be released later this year.
And if you think a custom-made dress that knows this much about you must be eye-wateringly expensive, think again: The Verge reports that Ivy Revel plans to sell its data dresses for as little as $99.